4.1 Retail Sales Overview

Retail sales are the heart of the King of Pops business. It’s how we got started, and it remains the best way to introduce people to our brand, create excitement, and keep the flywheel of our business spinning. The experience of buying a pop from a cart, engaging with a friendly slinger, and enjoying a high-quality treat is the essence of what we offer. Retail events are an opportunity to turn first-time customers into loyal fans, repeat buyers, and even wholesale clients.

When it comes to retail events, deciding how many pops to pack is both an art and a science. It will take time to get a feel for the right quantities, and even with experience, you may occasionally misjudge demand. That’s okay—retail is a dynamic environment, and every event is an opportunity to learn and refine your strategy.

General Guidelines for Packing Pops

1. Overpack Rather Than Underpack

At events you’ve paid to attend, we recommend packing more than you think you can sell. Running out early at a high-value event means missed revenue and lost opportunities to introduce people to our brand.
Packing extra pops ensures you can meet unexpected surges in demand.

2. Consider Restocking Logistics

It can be tricky to arrange for extra pops mid-event, especially during busy hours. Overpacking avoids downtime caused by waiting for restocks.
For large events, consider keeping a backup cooler nearby or in your vehicle for quick restocking.

3. Leverage Data and Experience

Use past event data, weather conditions, and customer demographics to inform your packing strategy.